NEW YORK, July 22, 2021 / PRNewswire-PRWeb / – AAVRANI – the Indian-inspired skincare brand that blends time-honored ingredients and modern science – approaches beauty on purpose and is dedicated to premium, clean skin care formulations. As a force in modern Ayurveda, AAVRANI recognizes beauty as wellness with the introduction of holistic beauty rituals.

The Holistic Beauty Rituals are guided, easy-to-follow skin care practices designed to maximize product performance and engage with beauty in a deeper, more meaningful way. These practices honor the mind-body-soul connection and promote beauty from the inside out with a deliberate but simple approach.

“The idea of ​​quick fixes and instant gratification is perpetually immortalized in beauty. At AAVRANI, we want to challenge this narrative with guided practices that demonstrate the importance of intent when it comes to promoting beauty from within. This new take on holistic beauty is the most authentic way of building a relationship with customers, “says Rooshy Roy, Co-Founder and CEO of AAVRANI.

Developed as the ultimate self-care experience, the Holistic Beauty Rituals combine centuries of Ayurvedic wisdom and modern science. Together with Mask & Meditate, along with the brand’s best-selling Glow Activating Exfoliator, which sold out three times within three months, there will be a holistic skin care practice that coincides with every product in the AAVRANI collection.

“Holistic beauty goes beyond a brand, product or ingredient, but redefines what it means to pursue beauty. I-beauty, or Indian-inspired beauty, is rooted in the same principles, ”adds Roy. “The 5-minute guided meditation, for example, turns an otherwise superficial beauty routine into a self-care experience by promoting intent, presence and mental clarity as part of the masking process.”

AAVRANI will feature one holistic skin care practice per week on, a total of four. To then start on YouTube and Spotify, both in video and audio-only format. The Holistic Beauty Rituals are a free resource for everyone and can be followed with any line of products.

HOLISTIC BEAUTY RITUALS (in order of start):

Mask & Meditate | Multitask on purpose and restore your inner peace with this guided application and meditation before rinsing off your face mask

Hug yourself and your skin | Take care of your skin and soul with empowering words with this guided exercise that will instill self-love and confidence as you apply your serum

Facial Yoga | Take the benefits of your moisturizer to the next level with this guided exercise that activates specific facial muscles for a toned and glowing complexion

Manifest beauty | Stimulate your skin and mind while using your eye treatment with this guided exercise that activates your creative subconscious and reduces the appearance of dark circles, fine lines and wrinkles


AAVRANI skincare is rooted in Indian rituals with products that use the power of time-honored ingredients. Developed by Rooshy Roy to share the secrets of Indian beauty rituals, AAVRANI combines Ayurveda and modern science for clinically proven, results-oriented products.

AAVRANI products are safe for all skin types, including sensitive and pregnant or breastfeeding women. All products are made without mineral oil, parabens, sulfates, irritants, synthetic fragrances, or cruelty to animals.

Media contact

Roxanne Ierino Ricketts, AAVRANI, +1 (929) 445-4575,


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