The ongoing global pandemic has only added to the importance of wellness in our lives, and the hospitality industry has an important role to play in encouraging people to live better lives. In line with Global Wellness Day, in this article we will focus on some wellness offers from our brands.
In recent years, wellness prioritization has increased dramatically in several global markets – between 27% and 65% *. This global trend was simply exacerbated by the health crisis. With the increase in stress, anxiety, and loneliness caused by the pandemic, the mental wellness (meditation, sleep, and brain health) market has strong growth potential and is valued at $ 121 billion **. For most people, the saying “a healthy mind in a healthy body” is actually a way of life these days. Wellness is no longer an option; it is a basic daily necessity. Other core trends, such as the search for new experiences, the Search for meaning in everyday life the spectacular acceleration of digital technology, the growing public engagement for Sustainable development, and the Influence of social networks, simply affirm this global mindset and encourage new consumption habits.
Accor is a recognized leader in the hospitality wellness segment. We pursue a holistic approach based on fundamental pillars and promoting the well-being of our guests when visiting our spas and hotels, but also remotely through digital technology. These six pillars are: Nutrition, Design & Environment, Physical Activity & Sport, Spa, Mental Wellbeing & Mindfulness and Digital wellbeing. This holistic vision of wellness is used by our brands in their more than 570 spas, Over 1,000 in-house fitness rooms and fitness clubs, and 12 Thalassa Sea & Spa Destinations.
“Guest wellbeing has become more important than ever as the pandemic accelerates the global advance towards wellness and healthy living. “Health is Wealth” is a growing awareness – ¾ of our guests from all demographics and hotel segments take a step every day to improve their physical, mental and spiritual well-being. Wellness is an additional business accelerator for our hotels and hotel owners and represents a growing opportunity to grow business and improve hotel performance. We continue to look for innovative solutions that will strengthen our position as the wellness leader in the hospitality industry, create new wellness experiences for our brands and add value to our customers, business partners and employees as we make wellness an indispensable business factor, ”said Emlyn Brown VP Wellness Luxury and Premium Brands.
To ensure that the hospitality industry actively contributes to physical, mental and spiritual well-being, our group has come up with new wellness experiences that are unmistakably brought to life in our diverse brand portfolio. Around the world, our brands offer purpose-built, innovative programs that anticipate and better respond to growing wellness needs. Global wellness day gives you the opportunity to rediscover some of our brands’ most emblematic initiatives.
The mental well-being by Raffles turns the brand experience into a moment of emotional fulfillment through three pillars. Rituals for serenity invites guests to enjoy bathing and sleeping rituals prepared by Raffles Butlers. Nutrition for enjoyment offers carefully curated recipes that support a healthy balance between mind and body. Design for harmony applies Feng Shui and biophilic principles to create peaceful sanctuaries. At Raffles, the feel-good experiences ensure serenity, harmony, relaxation, revitalization and enjoyment.
From heartbreaking exercise routines to intimate moments of peace, Fairmont Fit offers many opportunities to strengthen the body, clear the mind and fill the mind. Customize equipment provides sportswear for guests so they can stay light while packing. The brand also offers immersive spa experiences, pure local cuisine, Green spaces reconnect with nature, pure and plastic-free water in his hotels, and sensibly, authentically local experiences to connect with his goals. Future brand Wellness flagships Opening in 2021 are: Fairmont Century Plaza Los Angeles (USA), Fairmont Windsor (UK) and Fairmont Taghazout (Morocco). On the occasion of the Global Wellness Day, Fairmont Monte Carlo (Monaco) offers its teams a range of activities to improve their professional and private everyday life: discussions, moments of relaxation, morning exercises, beauty tips, yoga sessions, etc.
The wellness experiences at MGallery nourish the soul and strengthen a balanced lifestyle by focusing on Self-sufficiency and personal development. The aim is to ignite the inner spark of every guest with bespoke sports activities, yoga classes, unique spa treatments, bespoke programs and more.
Pullman started at the end of 2020 Pullman Power Fitness powered by Les Mills , a bold, artsy, social approach to fitness which replaces the one-size-fits-all gym environment with an innovative platform that offers on-demand fitness classes, exercise via an app, bootcamps, and more. The result: a holistic fitness experience with a dynamic, like-minded community. Worldwide, 55 of the brand’s properties offer 30 days of free access to Les Mills on request for their guests at check-in, ie free access to over 1,000 Les Mills workouts. Other hotels have also started their own initiatives to publicize the partnership, such as at Pullman Zhouzhuang (China) with a special boot camp in early May. The first Power Fitness gym opens this August Pullman Paris Montparnasse (France).
At the Swissôtel, vitality is both a philosophy and a program that focuses on wellbeing and quality of life. The concept also gave its name Vital room, a unique guest room designed as a sanctuary, equipped with materials, fittings, technologies and services that promote a well-being tailored to your needs. The brand also has a podcast series that gives listeners a few minutes of vitality for the mind. For Global Wellness Day, Swissôtel is launching a “Vitality Week” in its hotels and at its headquarters: a comprehensive wellness ritual program combined with an enjoyable and healthy diet. His motto? “Eat well – live well”.
In support of the brand’s make-time-take-time philosophy, Novotel has teamed up with Calm, the number one app for sleep, meditation and relaxation. Through this partnership, the brand offers its guests guided meditations, atmospheric music, nature sounds and over 150 sleep stories that enable them to take a break and take some time out for themselves. This avant-garde collaboration underscores the crucial role of Sleep, meditation with full awareness and well-being while traveling.
* Source: McKinsey survey in Brazil, China, Germany, Japan, UK and US – April 2021
** GWI, study 2021 based on data from 2019
Accor is a leading global hospitality group with more than 5,100 hotels and 10,000 dining establishments in 110 countries. The group has one of the most diverse and complete hospitality ecosystems in the industry, which includes luxury and premium brands, midscale and economy offers, unique lifestyle concepts, entertainment and nightlife, restaurants and bars, branded private residences, shared apartments, concierge Services, co-working spaces and more. Accor also has an unrivaled portfolio of distinctive brands and around 260,000 team members worldwide. Over 68 million members benefit from the company’s comprehensive loyalty program, ALL – Accor Live Limitless – a daily lifestyle companion, access to a variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Accor SA was founded in 1967 and is headquartered in France and is listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (ticker: ACCYY) in the United States. For more information, visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.
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