Turning to Alibaug, entrepreneur Aditya Kilachand believes the coastal city of Alibaug will be the fastest growing travel destination in India over the next five years. This is not based on pure instinct, but rather on hard data showing an increase in second homes in the area.
Alibaugh scores over other hill stations and destinations with its easy access from Mumbai – a quick speedboat ride from the Gateway of India – but the game changer was the RoRo, which works year-round and takes you to the sandy shores in just a few minutes takes 60 minutes. The influx of city dwellers who have chosen to buy second homes in Alibaug has sparked an infrastructure upgrade that has enabled better roads, more stable electricity and better lives. And all of this was compounded by the pandemic when WFH gave many the freedom to move their base to their homes in Alilibaugh.
The missing element in this scenario is a common space that allows the new residents to share common interests and relax. This is where Aditya Kilachand’s Avas Wellness Living Project comes into play. Avas Living, the company’s start-up, is deeply rooted in the concept of community and is aimed at those who are looking for a more holistic way of life and who want to elevate health to the ultimate luxury and live in harmony with nature. A philosophy that is reflected in the villas, which follow a biophilic design approach, as well as in the wellness center and spa. A combination of real estate, wellness and technology, this unique business model is aimed at a niche audience where personalization and attention to detail are key.
“I am confident that Avas Wellness is poised to be the main development in Alibaugh – this is an inspiring project that will forever change the way people view wellness and technology and raise the bar for luxury real estate in India will. It will definitely have a lasting, positive impact on the community! I am fortunate to have partners in Adar and Gaurav (Kapur), as well as a fantastic team of people I work with at Avas who share my passion and belief in the overarching Avas philosophy of “inhabiting your best self “!” Says Aditya Kilachand, CEO of Avas Wellness.
Adar Poonawalla, CEO of the Serum Institute of India and principal investor in Avas Wellness, believes that “Avas Wellness has the first mover advantage in an area I have been passionate about for over two decades – health and mental wellbeing. The Avas concept of combining luxury with a well thought-out, holistic lifestyle is deeply in line with my personal philosophy. “
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