PROVO, Utah and SEATTLE, July 21, 2021 / PRNewswire / – Qualtrics (Nasdaq: XM), the global leader in experience management (XM) and creator of the XM category, today announced that Beneva, the largest mutual insurance company in Canada, chose Qualtrics CustomerXM ™ to hear real-time customer feedback and use that data to deliver incredible experiences that improve customer satisfaction and engagement.

In the insurance industry, customer information and feedback are often stored in different departments, making it difficult for companies to understand their customers’ needs and preferences and to deliver the best experience to each customer. With Qualtrics, customer feedback and service history are displayed live on a single platform, so Beneva can act quickly and resolve issues before they escalate.

At Beneva, it’s “people protecting people” with customer care a priority. Qualtrics will also enable Beneva to listen to feedback from its customers at every touchpoint and act on that insight in real time through integration with Beneva’s call center and customer service software.

“Qualtrics is a comprehensive solution. It will enable us to listen to our customers and partners and take the necessary action to improve the overall experience. In addition, SOM, an experience management and business strategy research firm, is a partner of Beneva and Qualtrics will be with us throughout the deployment to ensure continuity, “said Stéphane Morency, Beneva Executive Vice President of Strategy, Customer Experience and Marketing. “This partnership gives us a solid foundation on which to build who we are: people who protect people.”

“For many insurance companies, customer information is often isolated, making it difficult to get a holistic picture of the person and their needs. Beneva is breaking down those silos and using Qualtrics as their only customer experience platform, ”said Brad Anderson, President, Products and Services, Qualtrics. “With Qualtrics, you get to know your customers as human beings and serve them by gathering insights from a variety of customer touchpoints. With this data centralized on a single platform, Beneva can provide caring and individual support to customers across the company.” Path.”

Qualtrics CustomerXM

CustomerXM enables companies to predict, deliver, measure and specifically respond to customer needs in order to improve the customer experience and influence key business results such as customer lifetime value, acquisition and retention. To learn more, visit

About Qualtrics

Qualtrics, the world’s leading Experience Management (XM) platform and creator of the XM category, is transforming the way companies manage and improve the four core business experiences – customer, employee, product, and brand. Over 13,500 companies around the world use Qualtrics to listen, understand, and take action — the beliefs, emotions, and intentions that tell you why something is happening and what to do about it. Qualtrics XM Platform ™ is a promotional system that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, create breakthrough products that people love, and build a brand for that people burn. To learn more, please visit

About Beneva

Beneva was formed from the merger of La Capitale and SSQ Insurance to be the largest mutual insurance company in. to become Canada with more than 3.5 million members and customers. Beneva employs over 5,000 dedicated people: people who are looking for people. His human approach is rooted in mutual values ​​shared by his employees. with $ 25 billion In assets, Beneva positions itself as a major player in the insurance and financial services industries. The head office is in Quebec. Further information can be found at


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