Mommymoon, a digital holistic health company for pregnant women, launched its online platform today.

Launched this summer amid the pandemic, Mommymoon is working to connect expectant mothers to a range of pregnancy services, all of which are run online.

Users can take a number of classes including livestream pre and postpartum yoga classes, pregnancy support groups, partner birth classes, lactation counseling, virtual doula support, and much more.

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Mommymoon has a team of pregnancy experts that educate and advise its members. The growing team consists of certified yoga teachers, nutritionists and doulas.

The platform takes a personalized approach and runs all sessions live so instructors can tailor the class to meet participants’ needs, Mommymoon said in a statement.

WHY IT IS

According to the Centers for Disease Control and Prevention, pregnant women have an increased risk of serious illnesses from COVID-19.

It is recommended that pregnant people and the people they live with take preventive measures such as limiting exposure to other people, social distancing, and avoiding social activities where safety measures are difficult to maintain.

However, it is recommended by experts to take classes before giving birth. According to the Mayo Clinic, classes can help parents learn more about the work process, overcome their fears, and bond with each other before welcoming their baby into the world.

Mommymoon was created to ensure that pregnant people have access to these support services even when they cannot physically attend them.

THE BIGGER TREND

Others working to give pregnant people access to prenatal and postnatal services in the context of the pandemic include the recently announced company Oula. The company started with $ 3.2 million in seed funding and has a hybrid model that includes an inpatient clinic in Brooklyn Heights, New York, and a virtual care service.

Hoag Memorial Hospital Presbyterian and BehaVR are also working on a virtual reality system called NurtureVR, which will provide antenatal education, pain management, mindfulness strategies, and postpartum support. It is currently being used in a pilot program at Hoag Memorial Hospital.

In addition, HIMSS will host a Global Maternal Health Challenge next year. The challenge will work with stakeholders in selected regions to identify what maternal health issues need to be addressed in this area, and then run a virtual competition for innovations targeting these issues. The final winner will be selected at HIMSS 2021.

ON THE RECORDING

“With all the complexities in life and pregnancy, women crave simplicity,” said Andrea Althauser, founder and CEO of Mommymoon, in a statement. “Mommymoon simplifies pregnancy wellness for all women and offers individual support that fits into their lives.”

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