This health-focused approach to personal care is accelerating the existing scalp care trend that began in Japan a decade ago, according to the company.

Since then, special scalp care products such as serums and scrubs have appeared on the market that augment scalp care as part of hair care.

The driving force behind this market trend has been the increasing demand for scalp care in APAC countries. A healthy scalp is an essential part of healthy hair for 47% of Chinese consumers, according to a Mintel report.

“Scalp health, in particular, is becoming increasingly important as consumers recognize that a healthy scalp is the foundation of healthy hair. There is a growing demand for products to minimize hair damage – such as less harsh hair dyes and dry shampoo to avoid washing your hair too often, ”said Dr. Christina Pickel, Head of Studies at Mibelle Biochemistry.

Pickel added that interest in hair health and scalp care is expected to be further fueled by the COVID-19 pandemic.

“The psycho-emotional stress caused by the pandemic is certainly having an impact on health in general, and it also affects the scalp and hair. As a result, consumers are becoming increasingly concerned about stress-related hair loss and scalp inflammation, which is likely to be reflected in an increase in scalp care products. “

To capitalize on this trend, the company launched SantEnergy, an ingredient that is said to delay the aging of hair follicles while increasing hair growth and density.

According to Pickel, the company’s newest ingredient was inspired by previous research into the harmful effects of reactive oxidative species and UV radiation on hair follicles.

“This supports our idea that healthy hair is heavily dependent on a healthy root. That is why we tried to develop an active ingredient that protects the hair follicles from the harmful effects of oxidative stress.”

The active ingredient is based on a polyphenol-rich extract from Yerba Santa, a plant native to the Pacific coast of North America known as the sacred herb or mountain balsam.

It has antioxidant, anti-inflammatory, antibacterial and neuroprotective effects that the company claims can “energize” the hair follicles and promote hair growth.

According to Mibelle, the effectiveness of SantEnergy in reducing hair loss was tested in a clinical study with 56 volunteers.

The active ingredient was found to increase anagen hair by 31.8% and decrease telogen hair by 20%. Overall, the hair density increased by 13.1% after five months of treatment.

“As hair and scalp care has become a trend in many regions, we are pleased to have launched an ingredient that helps maintain healthy and strong hair by reducing damage to the hair follicles. This ingredient can be incorporated into many types of formulations and product lines, as well as serving trends such as sustainable beauty and preservative-free formulation, ”said Pickel.

Pickel said the scalp health trend is “here to stay,” and the company saw potential in studying the scalp microbiome to develop more specialized scalp products.

For example, she stressed that hair supplements are likely to grow in importance as the trend of beauty from within takes hold in APAC.

“In the future, we may see a more holistic approach to hair care. For example, beauty supplements will gain in importance due to the “beauty from within” trend. In addition to “clean”, sustainable and effective ingredients, biotechnological ingredients are increasingly in demand. “

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