The Group’s sustainability strategy aims to rethink the way in which it produces, uses, and extends the lifespan of resources and products

French luxury goods group Kering has outlined its next steps towards a circular economy, including developing products and materials that are durable and can be made again.

The plans are outlined in a new report, “Coming Full Circle,” and include support for new business models designed to keep clothing circulating for as long as possible.

“Moving away from the conventional take-make-waste model is not just about recycling, but also about rethinking the way we produce, use, and extend the lifespan of resources and products. Our circularity approach is complete aligned and coordinated with our climate and biodiversity strategies. The three work together to create our framework for action, “says Kering in the report.

Other steps include accelerating the transition to regenerative farming practices related to science-based research and improving the health of ecosystems and the livelihoods of those who work in the countryside. and expansion of its repair services.

“We are shifting our manufacturing practices to reduce waste, reduce energy and water consumption, and eliminate microfiber leaks and single-use plastics,” he adds.

“As a company, we see the circular economy as an opportunity to create an industry suitable for future generations that works with nature rather than against it. We are serious and have set a number of goals to stay on course: Zero product destruction ; 100% renewable energy by 2022; zero single-use plastics by 2025; 100% of raw materials according to Kering standards by 2025; no leakage of microfiber by 2030. “

The group also emphasizes the importance of collaboration, noting, “This is about collaboration, not just for our brands at Kering, but as an industry. We need open source solutions and collective action.”

Kering works with a range of experts from the Microfibre Consortium to the Apparel Impact Institute, Fashion for Good and the Ellen MacArthur Foundation.

“We are working openly with Italy’s leading environmental NGO Legambiente to ensure that our actions are backed up by transparent audits and ultimately lead to a change in the way we work so that we can achieve the ultimate goal for a circular system – our decoupling of economic development through the Consumption of finite resources, “he adds.

The report follows news in January that Kering, in partnership with Conservation International, launched a new fund that aims to convert 1 million hectares of farms and landscapes that produce raw materials in fashion supply chains to regenerative farms over the next five years To change practices.

Click here for full access to the report.

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