As the second wave of COVID-19 continues to grapple with the country, the conversation about strengthening and building immunity has caught everyone’s attention. Organic India, a certified organic herbal and Ayurvedic health products supplier, has launched a #FightRight campaign highlighting the need to build holistic immunity in a sustainable way rather than relying on any claims. The brand brought Soha Ali Khan, Bollywood actress and Mithali Raj, captain of Indian women’s national cricket team, into the conversation with two strong and powerful voices to start the conversation about building immunity and the wide range of organic To present products.
Akila Chandrasekar, Head of Marketing at Organic India, shared details about the campaign, saying: “The fight against the unprecedented situation of the pandemic has made us all realize the importance of a strong immune system. However, it is important to understand that immunity is important, not overnight or built by a product. Building holistic wellbeing is important to address growing health concerns. “
The #FightRight campaign enforces the need for a daily healthy lifestyle that includes eating nutritious foods, practicing hygienic habits, running and exercising regularly, maintaining good emotional and mental health, and getting adequate sleep. It is important to understand that these factors play an important role in regulating and strengthening immunity.
Mithali Raj, captain of India’s national cricket team, said of the link to the #FightRight campaign: “Given the current situation in the country, building a healthy immune system is one of the most important and important steps in fighting the virus. In my constant travel and training, in view of the acute lack of time and the unavailability of resources, I often feel the need to supply my mind and body with energy. Organic India with its wide range of organic teas that support and balance each other and work together as a team can be the winning combination for strengthening the immune system. And just like it takes time to build a strong team in which every member has a role … Tulsi, Ashwagandha, Giloy and Turmeric all play the same role in ORGANIC INDIA’s immunity kit today. “
Organic India recently launched its Immunity Kit with a specially formulated selection of Herbal Supplements and Infusions, known for their immunity and health properties, rich in herbs such as Kwath, Ashwagandha, Giloy, Turmeric, Tulsi, Ginger and Cinnamon.
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