New commercial chiropractic targets athletes and aspiring DC students to bring patients to local chiropractors
Take a look at the 30-second chiropractic commercial airing this summer during the 2021 Olympics in Tokyo, designed to inspire athletes and students to think about chiropractic care and services and to motivate clients to seek out local chiropractors.
“There is no better time than now to demonstrate the value of chiropractic both professionally and as a patient,” said Norman Ouzts, Jr., DC, chief executive officer of NBCE, an international testing organization for the chiropractic profession with the mission of Ensuring professional competence through excellence in the examination. “Bringing chiropractic to over 23 million households during such a monumental event gives the profession access to millions of consumers, and connects a rewarding career in chiropractic with the way individuals can use chiropractic to help one to maintain optimal health. “
The story tells of a former Olympic athlete who talks about the challenges of competing against the world’s best and how chiropractic improved their performance and competitive advantage, fixed their injuries and ultimately inspired them to pursue a career in chiropractic. The chiropractic commercial, which will air five days of the week Monday through Friday between 12 p.m. and 5 p.m. EST during the broadcasts, will result in more than 200 million U.S. viewers promoting careers in chiropractic.
Sherry McAllister, DC, executive vice president of the Foundation for Chiropractic Progress (F4CP), says the opportunities for chiropractic visibility will be enormous.
“I can honestly say that we’ve never done anything on this scale before,” she said. “The 30-second chiropractic commercial will air five times and is expected to reach 204 million people. Let that sink in. This does not include all of the views the commercial receives from our individual members who share the file on their practice websites or social media pages. “
The concept was a commercial that not only focused on educating the public about chiropractic, but also getting the attention of people who might be considering a career in a healthcare field like chiropractic, ”said McAllister. “The future of this profession rests in the hands of current students and those considering a career in healthcare.”
F4CP Chairman and CEO of Foot Levelers, Kent S. Greenawalt, said, “For years, the Foundation for Chiropractic Progress has dreamed of seizing opportunities of this size for the profession. The chance to create this commercial would not have been possible without the support of NBCE. We strive for gold and are excited to bring chiropractic to the world. “
To view the commercial, go to f4cp.org/olympics.