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Not even the coronavirus pandemic (COVID-19) could stop innovation in the snack industry. While innovation may have plummeted at the beginning of the pandemic, snack makers soon started bringing new products to market again.
“Innovation was still alive,” said Sally Lyons-Wyatt, IRI executive vice president and practice leader. “Yes, there has been a reduction, but what innovations do every year is to excite the snacking universe, and this is what consumers said in our survey: They are looking for excitement, variety and unique experiences.”
In this second episode of Since Sliced Breads State of the Snack Industry, Ms. Lyons-Wyatt explores not only how the pandemic affected innovation, but also changed the definition of health and wellness, and how immobility changed consumer snacks.
Erin Lifeso, Operations Partner, Marketing, Factory LLC, Bethlehem, Pennsylvania, also shares insights into snacking behavior due to the pandemic. Bill Blubaugh, Senior Vice President of Marketing and Communications at Utz Quality Foods, Hanover, Pa., Explains how the company is experiencing the ups and downs surrounding consumers’ evolving relationship with snacks that are better for you.
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