According to Brandon Gaille, 80% of people experience back pain at least once in their life. Lower back pain is actually the number one cause of disability. If you have back or neck pain, you can either go to a traditional health facility where you may go under the knife or go the chiropractic route. For obvious reasons, lately, more people are focused on the latter. It’s natural, holistic, and safe compared to surgery.
In the past five years, the chiropractic industry has grown by leaps and bounds. Technologies are constantly changing to make them more holistic and modern. In the course of 2019 in particular, the industry has made great strides in patient-centered access to personal and care information as well as better treatment technologies. There are also advanced ways to market your chiropractic practice and analyze patient data.
As the year ends, let’s go over some of the current trends in the chiropractic industry.
1. Use of medical marijuana
Since the U.S. government has given doctors permission to use medical marijuana for medicinal purposes, chiropractic care appears to have benefited as well. The plant has some real therapeutic benefits that can relieve pain with no psychological impact. As more states legalize this form of treatment, it is becoming increasingly clear that chiropractors have embraced medical marijuana. Those who do not want to research marijuana have used the alternative CBD which gives an equivalent result.
2. Results evaluation tools
Outcome evaluation fees generally help chiropractors provide optimal patient care. They help measure patient improvement and pain by enabling better diagnosis and monitoring of patient progress and exercise therapy, among other things. The good thing about outcome scoring tools is that they are preferred by insurance companies. This makes them easily available to most patients and chiropractors.
3. Switch to health and fitness apps and devices
Another fantastic trend that is growing in popularity in chiropractic is the use of wearable medical technology on many patients. More than ever, people are concerned about their health and their testimony. They want to know if they are eating right and getting enough exercise. This prompts them to use sleep trackers, smartwatches, heart rate monitors, and more to keep track of these things. Many patients also keep track of their blood sugar levels, blood pressure, and diet. As a chiropractor, you always need to be one step ahead of your patients and learn how these apps work.
4th Expansion beyond the neck and back
Although back and neck pain make up two-thirds of chiropractic patients, there are other diseases that fit the description of chiropractic care. The best chiropractor in Charlotte is now treating other health problems other than spine. Some of them include insomnia, migraines, fibromyalgia, carpal tunnel syndrome, TMJ, ADHD, compromised immune system, acid reflux, menopause, depression and PTSD, asthma, high blood pressure, cerebral palsy, menstrual symptoms, and anxiety / stress reactions.
5. Social media marketing
Despite its massive popularity in the chiropractic industry, many people (especially young people) have yet to embrace this treatment option. It is for this reason that most chiropractors have now turned to social media to reach these audiences. Social media marketing is affordable and very effective. It provides a platform for chiropractors to advise their practice in a personalized way using pictures and videos of staff, devices, alerts, patient reports and health items.
6th Cloud based recording systems
In the past, chiropractic practices used online systems to record patient information. Well, that has changed since then. Currently, the new EHR systems using advanced cloud software are becoming the norm. These use comprehensive ER algorithms that focus on patient data and are generally easier to communicate and use.
7th Therapeutic Technologies
Finally, pain management services and therapeutic technologies have become increasingly popular in chiropractic as well. Such technologies, including cold laser therapy, ultrasound therapy, electrical muscle stimulation, and light therapy, have tremendous benefits in less injured and inflamed areas. They also have benefits in increasing blood flow and the regeneration of tissues around an injury. Other chiropractors also use neck traction discs, rocking chairs, and exercise backs to help the patient heal.
With all of these amazing trends in chiropractic care, the future looks absolutely bright for many patients. Who knows, chiropractic care could soon replace surgery as a form of problems related to the spine and other diseases.
Photo by Jesper Aggergaard on Unsplash