BY KASSIDY MCDONALD
When designing their first salon, Kate Convery and Jamie Millmather knew they wanted to take a holistic approach and create a unique experience for customers.
The couple signed the lease for their dream space and opened Love Culture in Providence, RI in February 2019. The space itself enables healing energy and provides clients with a positive experience that they will remember. “Generating this type of energy is important to us,” says Millmather, Wella Master Color Expert and Wella Brand Educator. “What we do is more than just changing a person’s appearance – it’s about connecting with someone, learning about them and empowering them to see life with a positive and beautiful perspective.”
Inside the room are over 200 plants, an abundance of crystals, and even a selenite crystal wall that the couple built themselves for energy healing. The salon is also home to large murals created by local artists. The unique and quirky feel, combined with a sanctuary-esque vibe, is an aesthetic that Convery and Millmather have worked hard on. While the main focus at Love Culture is on coloring and cutting (Convery specializes in razor cutting and trained at Arrojo and Bumble and Bumble), it also offers hair therapy treatments and up-styling for special occasions.
A specialty of Love Culture is that it is a Green Circle Salon. The salon not only offers products that are good for your hair, but also good for the environment. The hair care in Love Culture contains sustainable packaging and ingredients. Staff follow Green Circle Salon guidelines such as recycling hair, film, excess paint, and tubes of paint that are sent to Green Circle for upcycling. In addition, paper bins for glass, plastic and cardboard are regularly stored. “As stylists, we feel we have a responsibility to reduce our ecological footprint,” says Millmather. “We work with chemicals and some of the tools in the trade create a lot of additional waste. Once you pay attention to how much waste your salon is producing, you will be motivated to make that change. “
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