February 24, 2021 4 min read

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At the beginning of 2021, the consequences of a complicated year occurred. In particular, we have confirmed how some companies have managed to adapt to change (permanent or not) and thrive in a new environment.

Of course, given that remote working, productivity, and relocation are the most popular trends in adapting to a new reality, it is no surprise that innovations are coming from companies in these areas. Bellabeat in particular, a high-tech smart jewelry maker based in London, Zagreb, San Francisco and Hong Kong, seems poised to take the lead in female corporate wellness.

A new definition for wellness tracking and Bellabeat’s solution for it

With the recently announced introduction of a corporate wellness program, Bellabeat aims to help companies and employees overcome presenteeism.

Presenting or downsizing costs US companies over $ 500 billion each year. These costs are calculated based on the losses caused by the lack of productivity of current and healthy employees. Common factors that cause workers to underperform include dehydration, obesity, depression, body aches, poor diet and smoking, as Bellabeat points out. The company also points out how all of these factors contribute over time to dulling a company’s happiness, productivity, and ultimately profits.

Bellabeat’s corporate wellness program is aimed exclusively at women and presents various innovative points relating to wellbeing. The company states that women are “the primary caregivers in every country in the world. Although women are 66 million more men than men in the world population, they are still ignored as those in need of care,” which is why their product line and developments are designed exclusively for one female audience.

What can companies expect from Bellabeat’s wellness program?

Bellabeat uses high-tech jewelry and equipment specifically designed for women in work environments to track their indicators of physical and mental health. Women in the program can wear: Bellabeat’s Leaf, a classic pendant; Time, a slim watch; and Spring, an elegant water bottle.

These Internet of Things devices are all equipped with sensors that receive data and transmit it to the Bellabeat system. This then uses artificial intelligence to compile, process and interpret data to generate accurate reports and suggestions within the system platform. The platform, which is focused on helping users develop better habits, has an intuitive, data-driven approach that tailors recommendations based on users’ habits and needs. The program manages the daily activities and “musts” of the users, such as: B. hydration, meditation, stress control, diet, sleep, etc.

Anonymity and privacy, keys in Bellabeat’s eyes

Along with the announcement, Bellabeat openly addressed the modern day concern that individuals own their private information completely. The company’s product manager, Melanie Messina, explains, “By working with larger forward-thinking companies, we’ve found that employers don’t want to keep track of their employees. They just want them to be happier and more productive. That’s why we created.” a dashboard in which employees can only display their well-being and share it between colleagues. ”

In practice, this means that only users have access to their private data. Employers only enter one portal that shows their collection of employee data as a whole and not individually.

Tried and tested

With other programs from the company, Bellabeat users achieve 3 million goals, start 1.6 million programs, 6.4 million workouts, and 600,000 women’s health conversations, making the news of their business customization promising. Some giants who have already signed up for the program, such as LG, Coca-Cola and Microsoft, vouch for its effectiveness. Additionally, data shared by Bellabeat shows that users have benefited from using their technology and devices, and the company expects this trend to continue in offices and for remote workers through 2021.

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