With the advent of neck cracking videos (and the resulting injuries) online, this is a great opportunity to warn your patients about the dangers of doing professional chiropractic adjustments
You can go online today and find a video that explains how almost anything is done. From learning the steps you need to take to keep your washing machine from making a booming noise during the spin cycle, to watching videos teaching your kids how to use their numbers and colors, the internet offers access to one Variety of home improvement information. Unfortunately, there are also self-chiropractic techniques such as neck tears and back adjustments.
However, some video artists use these platforms to warn others what not to do. In a Tik Tok viral video, one of these people specifically suggests that people not do their own neck cracks and chiropractic treatments.
A patient’s viral video warns of the risks of cracked neck and DIY chiropractic care
In March, Tik Tok user Kaden Thaddeus (@ ur.boi) posted a video showing him being in a hospital room, apparently after trying to do his own version of chiropractic, according to the Post’s statement which said: “Don’t crack your neck. Just do not. “In just four days, this neck tear risk video gained 3.4 million likes, 42,900 comments, and 32,600 shares.
The next day, Thaddeus posted another Tik Tok video, this time in a ruff, explaining exactly what happened that got him to the emergency room. In this more recent post he states that he cracks “everything” every morning. That day, however, he pushed his neck a little wider to get a better crack and forced his head to one side.
“I was like a Lego man,” he says in the video. “Next, I can’t turn my head to the right. It feels like someone is stabbing my throat and I’m in the emergency room. “In the days after that first hospital visit, Thaddeus publishes several more videos in which he again warns people of neck tears and makes professional adjustments in chiropractic himself.
Chiropractors run their own Tik Tok viral campaigns
Some chiropractors use the same video platform to help their patients and followers learn things they can actually do to alleviate or resolve a nagging musculoskeletal problem. With 2.3 million followers and 32.4 million likes, Dr. Remix (@ dr.remix) in this category.
For example, Dr. Remixed in March a video showing viewers a stretch that can help relieve neck and upper back pain caused by working long hours behind a desk. In two days, this video was liked 32,200 times, with over a thousand shares and hundreds of comments.
Other chiropractors go viral when they post videos of a typical neck fit, such as one that Dr. Cody (@drcody_dc) posted on Tik Tok and has 1.4 million likes, over 7,000 comments, and 54,100 shares. A similar video was made in March by Dr. Alex (@occhiropractor) which already has over 386,000 likes, 6,700 comments and 6,200 shares.
What we can learn from these viral videos
While you don’t always know when (or why) a video will go viral, the large number of people who like, share, and comment on posts on the topic of chiropractic suggests that there is great interest in the topic. It also adds to the value of using videos as part of a successful marketing campaign and piggybacking on other popular campaigns, videos, or topics.
Marketing expert Neil Patel shares some tips for creating a viral video. The first is to “think like a street mage”. This means doing something right away to make your audience want to see more. Another tip from Patel is to “be a purple cow”. In other words, don’t be like everyone else. Instead, try to be different.
You can also make your videos viral by making sure they are high quality and practical at the same time. Also, take the time to research before recording your video. To do this, you need to create a Viewer Person so that you have a better idea of what type of visual content is most attractive to that particular demographic.
Next, Patel suggests previewing your video to some people who fall in your target audience before sharing it with everyone else. This creates interest in your posts, which Patel says can help you “get enough coverage to cause PR [public relations] Domino effect.”
In the case of cracking your own neck videos, this can be a great opportunity to use your email and social media channels to warn your patients about the dangers and timing of expert chiropractic care with a video.