Joint health is becoming increasingly important as the elderly population increases dramatically over the next few decades. Not only that, but younger populations and even traditionally healthy populations such as athletes recognize the importance of healthy joints in the context of holistic general health.
People no longer want to wait to be injured or in pain from joint problems. It’s about getting proactive instead of reactive. Almost 60% of consumers see a link between joint health and general health. As a result, there is a tremendous opportunity for brands to address this market by discarding previous views on joint health and directly addressing the growing demand for this new and existing demographic.
Download this eGuide from PLT Health Solutions to learn more about joint health in a holistic context and the latest innovations in herbal ingredients that benefit joints of all ages, such as Boswellia serrata, a traditional aryuvedic herb It has been scientifically proven to have inflammatory properties and help prevent the breakdown of cartilage.
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