The direct-to-consumer startup System Akvile was founded in 2018 by a dermatologist and data scientist and launched its vegan cleansing and moisturizing products for acne-prone skin and the accompanying app, which encourage regular skin care in 2020. The starter “Clear Skin” The set contained a cleaning agent, a peeling, a moisturizing cream and a control pen for rolling up skin blemishes, which were made from active ingredients such as salicylic acid, azelaic acid and Ictasol. It was available online in all EU countries.
Akvile Ignotaite, data scientist and founder of System Akvile, said the brand’s overarching goal is to become a “one-stop skin health solution” that will help users truly understand the importance of skin health and skin management.
“In the EU and Western countries we generally start treating the problem when it is there, but this system is about prevention and about examining your skin from the ground up and holistically,” Ignotaite told CosmeticsDesign- Europe.
Acne prone skin care is a “long term game”If you
According to Ignotaite, System Akvile is designed for everyday use and is aimed at the long-term treatment of acne-prone skin.
Akvile Ignotaite, data scientist and founder of System Akvile
“It’s a long-term game. It’s not just a quick fix. It’s really about educating people and helping them understand why it is important to stick to the routine. … For us it is more about learning how to handle the skin. “
The app that accompanied the product set was viewed as the “compliance” side of the system – it helped users track skin health and adhere to regular skin care routines – but also aimed to better understand lifestyle, including Aspects like stressful and stressful diet that could affect acne prone skin. Data collected through the app on these lifestyle topics would eventually be used to provide curated content to users, such as how to better manage stress.
From a product perspective, she said the formulations in the system were carefully considered as being used together on a regular basis.
“Many products for acne prone skin have some negative side effects. For example, your skin may be dry and peeling. So we really thought about the health-related effects on skin – how it feels when your skin feels tight or red – because when you talk about acne-prone skin in adults, it’s already a mental challenge. “
System Akvile was working on clinical studies to prove the proof of concept of its products, she said, but the brand would continue to be very careful with beauty claims and instead choose to focus on the importance of routine and specific ingredients.
Expansion targets – USA, Asia and other skin care systemsIf you
Ignotaite said the goal is for System Akvile to expand its reach to the US and Asia within the next three to five years, but also to expand its portfolio to include systems that target other skin health issues such as menopausal skin and hair loss.
The company is currently raising funds to expand – with venture capital and partnerships in mind – and planned to roll out a system for menopausal skin over the next six months
When asked if System Akvile intends to add products to its current Clear Skin System, she said, “Yes, we are considering some add-ons. However, it is important for us to get more data from the app and see what needs the consumer has. At the moment we have developed the products from studies and discussions with dermatologists and experts, but in the future we would like to develop products from data that we receive from users. For example, if we see that many users have problems with body acne (…) we can bring a product for the body to the market. “
The company also planned to use machine learning to track how users interact with its app and develop new features, including tailored content on various topics such as stress and diet.
However, Ignotaite said it is important that any work with data is done ethically and only leads to product developments that add value to the consumer. “We want to make decisions based on data about what the consumer really wants.”